Lead Generation Specialist

Job Summary:

We are seeking a results-driven and proactive Lead Generation Specialist to identify, qualify, and nurture potential customers in a remote environment. The ideal candidate will support the sales pipeline by researching prospects, generating leads, and engaging with potential clients to create new business opportunities.

Key Responsibilities:

• Research and identify potential leads through online channels, databases, and social platforms
• Generate qualified leads through email outreach, cold calling, LinkedIn, and other prospecting methods
• Build and maintain lead databases and update CRM systems regularly
• Qualify leads based on predefined criteria and business requirements
• Schedule appointments or demos for the sales team
• Collaborate with sales and marketing teams to optimize lead generation strategies
• Track outreach performance, conversion rates, and pipeline metrics
• Maintain accurate records of prospect interactions and follow-ups
• Support campaign execution and identify opportunities for process improvements
• Stay updated on market trends, competitors, and industry developments

Required Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred)
• 1–4 years of experience in lead generation, sales development, business development, or inside sales
• Strong communication and persuasion skills
• Experience with CRM tools (HubSpot, Salesforce, Zoho CRM, Pipedrive, etc.)
• Familiarity with prospecting tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or Hunter.io
• Strong research and analytical abilities
• Ability to manage multiple prospects and follow-up schedules
• Self-motivated and able to work independently in a remote environment

Preferred Qualifications:

• Experience in B2B SaaS, digital marketing, recruitment, fintech, or IT services
• Knowledge of email marketing and outbound sales strategies
• Familiarity with lead scoring and pipeline management
• Experience working with UK or international markets
• Understanding of sales KPIs and conversion metrics