Agency Business Development Lead
Location: Remote — UK
Type: Freelance / Contract - With opportunity for Full-time
Working pattern: Part-time and flexible
About lumio
lumio is an experiential content capture platform built specifically for experiential and brand activation agencies.
We provide marketing agencies with a fully managed, rebrandable content capture system spanning enclosed and open-air booths, branded content outputs, presented event staff and post-event content delivery.
The model replaces the fragmented, brief-by-brief supplier sourcing that many agencies currently manage around. lumio operates as a single subscription service — one cost, one system, one standard, one partner — across the agency's entire activation calendar.
Behind lumio is an established operational track record of 400+ activations delivered across the UK. We are now building the commercial function to grow our agency client base and establish a small number of high-value, long-term agency partnerships.
The role
We are looking for a commercially driven, independently operating business development professional with current relationships inside the UK experiential, brand activation or wider marketing agency sector.
Your role will be to identify suitable agencies, open conversations with the right decision-makers, position the lumio model credibly and create qualified commercial opportunities.
Once an opportunity is qualified, the team will lead detailed discovery, pricing, proposals and final commercial negotiations. You may remain involved where your relationship or commercial experience can help maintain momentum and progress the account.
This is not a high-volume appointment-setting or cold-calling role. The value you bring is your ability to access the market credibly, hold a considered B2B conversation and generate genuine interest in a new commercial model.
What you will be doing
- Identifying mid-large sized UK experiential and brand activation agencies that fit the lumio client profile.
- Approaching relevant decision-makers through your existing relationships and targeted outreach.
- Introducing and positioning the lumio proposition clearly and commercially.
- Qualifying agencies based on activation volume, existing supplier arrangements, commercial need and decision-making authority.
- Securing qualified introductory conversations with the lumio team.
- Following up with prospects and helping maintain momentum through the early sales process.
- Maintaining a clear pipeline and keeping lumio informed of conversation and opportunity status.
- Sharing useful market feedback, recurring objections and commercial insight from agency conversations.
You should bring:
- Current, active relationships with decision-makers inside UK experiential, brand activation, integrated marketing or event production agencies.
- A proven ability to generate and progress new commercial opportunities.
- Experience holding considered B2B sales conversations with senior decision-makers.
- The commercial judgement to distinguish genuine potential from polite interest.
- The confidence to introduce a new model into a market accustomed to brief-by-brief supplier relationships.
- The independence and discipline to manage your own activity with minimal supervision.
- A performance-led mindset and an interest in meaningful commission upside.
Ideally, you will have sold products, services, technology or operational infrastructure into agencies from a supplier or vendor position.
We are also open to experienced agency-side professionals who understand how agencies source and buy external services, have strong relationships with relevant internal decision-makers, and can demonstrate a genuine ability to generate new business.
Relevant backgrounds may include event technology, experiential staffing, production services, field marketing, creative technology, content production or other agency-facing services.
Direct subscription-sales experience would be useful, but it is not essential. Your agency relationships, commercial credibility and willingness to actively generate opportunities matter more.
This role is unlikely to suit
- A junior salesperson who relies primarily on high-volume cold outreach.
- A consultant seeking a purely strategic or advisory position.
- A passive introducer who does not want to help progress conversations.
- Someone whose agency relationships are largely historic rather than current.
- Someone looking for a conventional full-time salaried position.
- Base retainer: Monthly retainer, agreed based on experience, availability and expected level of involvement.
- Commission: Substantial, uncapped commission on converted accounts.
- Successful conversions generate commission payments of up to £3,000 per closed account.
- There is no cap on the number of accounts that can be converted.
- The precise commission structure will be agreed based on the working arrangement, account value and level of involvement through the sales process.
The retainer covers your ongoing activity. Commission rewards converted and paid business rather than meeting volume alone.
Working arrangement- Freelance and remote.
- Opportunity for full-time role if desired
- Flexible, output-led working pattern.
- UK-wide agency focus.
Please submit your CV OR email directly with a short note outlining why your background is relevant to this opportunity at chris@teamlumio.io . Further details about your agency relationships and business development experience will be discussed with shortlisted candidates.