Head of Demand Generation

About the role

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Are you a strategic marketing leader with a passion for driving pipeline growth and revenue impact in the SaaS space? We’re looking for an experienced and results-oriented Head of Demand Generation to take ownership of our demand strategy — delivering scalable, high-performing campaigns that fuel our growth engine.

This is a key leadership role within our high-performing marketing team. You will work cross-functionally with Product Marketing, Brand, and Sales to execute data-driven programs that engage target audiences and convert interest into qualified pipeline. You’ll oversee core performance marketing channels, including paid media, SEO, lifecycle marketing, and campaign execution.

This is a rare opportunity to join a fast-growing SaaS company at a pivotal stage, with the autonomy and support to make a significant impact on business outcomes.

If you're ready to lead with both strategy and execution, and thrive in a high-performance, data-driven environment — we’d love to hear from you!

Key Responsibilities

Strategy & Leadership

* Define and implement the end-to-end demand generation strategy to achieve monthly, quarterly, and annual pipeline targets.

* Own the marketing-sourced pipeline goal and optimise for CAC, ROAS, conversion rates, and funnel health.

* Lead and mentor a high-calibre team of paid media, campaign, and lifecycle specialists.

Campaign Planning & Execution

* Plan and execute multi-channel, integrated campaigns that align with key business priorities and revenue goals.

* Partner with Product Marketing and Brand to align messaging, creative, and campaign themes.

* Drive campaign performance across all funnel stages — from awareness and engagement through to MQL and SQL conversion.

Paid Media

* Own the media strategy and oversee paid channels, including search, social, display, and retargeting.

* Test and iterate continuously on creative, targeting, and bidding strategies to maximise channel efficiency and effectiveness.

SEO

* Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth.

* Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO improvements.

* Conduct keyword research, monitor performance, and implement continuous improvements across key web properties.

Lifecycle & Nurture

* Develop and optimise lifecycle journeys across our channels, and marketing automation platforms.

* Improve conversion through segmentation, nurture sequencing, and lead scoring.

Analytics & Optimisation

* Collaborate with Marketing Ops to build dashboards and attribution reporting.

* Use data to inform decisions, refine targeting, and improve channel mix effectiveness.

Skills & experience

* Educated to degree level or equivalent qualification.

* 6+ years in B2B marketing, with 2+ years leading a demand generation or growth team.

* Proven track record in delivering qualified pipeline in a fast-paced SaaS or technology environment.

* Hands-on experience with paid media channels, campaign strategy, and marketing automation tools.

* Strong understanding of the full marketing funnel and B2B buying journey.

* Proven SEO wins (traffic + pipeline).

* Data-driven with a test-and-learn mindset.

* Comfortable collaborating with sales, product, and brand teams.

* Experience managing budgets and external agencies.

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here’s what you’ll gain if you join our team:

* A career packed with opportunity, in a stable and growing company.

* A comprehensive programme of learning and development.

* Competitive base salary.

* 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!

* Private medical insurance, life assurance 4x salary & enhanced pension with up to 8.5% employer contributions.

* A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure