Director, Data Analytics and Effectiveness (London)

We have an exciting opportunity to join the team! The Data Analytics and Effectiveness Lead for Corporate Affairs, Brand & Marketing (CABM) spans across website analytics for the bank, social listening & media sentiment reporting, and effectiveness measurement for key CABM activities across Sponsorships, Brand, Marketing, Communications, and Events. The role is based in the UK.

• Act as a people leader
• Manage senior stakeholders
• Vendor management
• Develop measurement methodologies and frameworks for key activities in Sponsorships, Brand, Marketing, Communications, and Events
• Translate data into actionable insights to enhance marketing and communication strategies
• Lead social insights projects using social listening data to inform content and campaign planning
• Support the Head of Planning to provide a holistic view of CABM activations leveraging PACE and collaborating with CABM units
• Lead the integration of measurement workflows into PACE, CABM's campaign workflow tool, to improve impact measurement and reporting

• Experience in a similar role within a financial services organization
• Senior stakeholder management skills
• Programme management and leadership experience
• Strong data acumen
• People leadership experience
• Data, analytics, and insights expertise

We are committed to a fair recruitment process. If you require reasonable adjustments, please let us know so we can accommodate your needs.