Founder's Associate - Growth, Marketing & Sales

Founder's Associate – Growth, Marketing & Sales

London · Full-time · Hybrid Working · £32-40K · Founding team

Who we are

PLOY is a B2B SaaS platform that helps brands turn their employees into content creators, at scale, across TikTok, LinkedIn, and Instagram.

Employee-generated content (EGC) is one of the fastest-growing marketing channels right now, and we're building the infrastructure that makes it work. Our clients include some of the UK's most recognisable brands, Boots, Next, NHS, Wargaming, JetBrains, Braze, and we're growing fast.

We're a small, ambitious founding team. Everyone here wears multiple hats, moves quickly, and takes real ownership over what they build.

Why PLOY, why now

Employee-generated content is having its moment: brands are waking up to the fact that their employees are their most credible, most cost-effective content channel. We're building the platform that makes it happen, and we're doing it at exactly the right time.

For the right person, this role is a masterclass in how a B2B startup scales. You'll see everything, contribute to most of it, and grow fast.

This role is not for most people

We mean that genuinely. If you want a clear job spec, a defined lane, and a manager to check in with everyday, this isn't the right fit, and there's no shame in that. Most roles are structured that way for good reason.

This one isn't.

The person we're looking for has an entrepreneurial streak that they haven't quite found an outlet for yet. They're the kind of person who has started things; a side project, a content channel, a small business, something, not because they were told to, but because they couldn't help themselves. They think about problems commercially, they back themselves, and they find the idea of building something from scratch more exciting than daunting.

If that sounds like you, read on.

The opportunity

This is an early-career role with serious breadth. You won't be pigeonholed into one lane - you'll get hands-on exposure across growth marketing, sales, content, and go-to-market strategy, working directly alongside the founders.

If you're the kind of person who learns by doing, asks questions relentlessly, and wants to understand how a B2B startup actually grows from the inside, this is the role.

We'll help with your training. But we'll also expect you to go and figure things out for yourself. The best candidates will be self-directed learners who are already experimenting with AI tools, consuming content in this space, and arriving with ideas - not just waiting to be told what to do.

What you'll be involved in

• Sales — supporting outreach, pipeline research, proposal prep, and follow-up. You'll learn how B2B deals actually get done.
• Growth marketing — helping to build and execute campaigns across LinkedIn, email, and events. What works gets doubled down on. What doesn't gets cut.
• Content — PLOY practices what it preaches. You'll help produce content that demonstrates our expertise and drives inbound interest. That includes written content, but ideally video too. If you're already creating on LinkedIn, TikTok, or anywhere else, we want to see it.
• Market research — tracking trends, competitors, and conversations in the EGC and creator economy space.
• Operations — keeping the commercial side of the business organised as we scale. CRM hygiene, reporting, tooling.

What we're looking for

We care far less about your CV than we do about how you think and how you learn. That said, a few things are important:

• You have an entrepreneurial mindset: you've started things, you think commercially, and you take ownership instinctively
• You're a genuine content creator, or well on your way to becoming one. You understand what makes content work, on LinkedIn, on TikTok, on camera, and ideally you're already doing it yourself
• You're genuinely curious about marketing, sales, startups, AI, and how things work
• You learn fast and don't need to be hand-held through every task
• You're comfortable with ambiguity and energised by figuring things out
• You use AI tools daily: not just ChatGPT for drafting emails, but actually thinking about how to build smarter workflows
• You take initiative. If you see something that needs doing, you do it
• You're a strong communicator: clear in writing, confident on camera

A note on content creation

PLOY exists to help brands unlock the power of employee-generated content. It would be strange if the people building that product weren't immersed in content themselves.

We're not expecting a polished influencer. We are expecting someone who genuinely understands the creator landscape: what formats work on which platforms, how to build an audience, what makes people stop scrolling, and who has some skin in the game themselves. If you've been building your own presence, experimenting with video, or growing a following anywhere, that's a real signal for us.

A note on AI fluency

PLOY is an AI-first team. We expect everyone here to use AI as a genuine multiplier: automating the repetitive, accelerating the creative, and always thinking about what's possible. During the hiring process, we'll want to see how you actually use AI, not just hear that you do.

The details

• Full-time, permanent
• 1-3 years of experience
• £32,000 - £40,000
• London — 1-2 days a week in office
• Founding team — real ownership and equity on the table
• Direct line to the founders

Ready to apply?

Send us your CV, but honestly, it's the least important thing we'll look at. What we really want to see is three things:

1. How you use AI — a workflow, a tool you've built, a process you've automated. Show us, don't tell us.
2. Content you've created — links to anything you've made, written or filmed. A LinkedIn post, a TikTok, a YouTube video. If you're already putting yourself out there, we want to see it.
3. A short video from you — doesn't need to be polished. Record something on your phone telling us who you are, why PLOY, and what you'd bring. If you're applying for a role at a company that exists to make employees great on camera, this is your chance to show us you get it.

To apply, email us at tim@ploy.club.