Founding Business Development Representative

Founding Business Development Representative (VC Backed)  

PLOY · London · £40,000–£65,000 · Full-time

Who We Are

PLOY is a B2B SaaS platform that helps brands turn their employees into content creators — at scale, across TikTok, LinkedIn, and Instagram. Employee-generated content (EGC) is one of the fastest-growing marketing channels right now, and we're building the infrastructure that makes it work.

Our clients include some of the UK's most recognisable brands: Boots, Next, NHS, Wargaming, JetBrains, and Braze. We're a small, ambitious founding team — everyone wears multiple hats, moves quickly, and takes real ownership.

The Opportunity

This is an early-career role with serious breadth. You won't be pigeonholed — you'll get hands-on exposure across, sales, content, and go-to-market strategy, working directly alongside the founders.

We'll support your training, but we also expect you to go figure things out for yourself. The best candidates are self-directed, already experimenting with AI tools, and showing up with ideas — not waiting to be told what to do.

What You'll Do

• Own the top of the sales funnel — prospect, research, and engage new leads daily
• Book qualified meetings through cold email is a priority and a must, LinkedIn outreach, cold calling and any other creative methods
• If you have done any GTM engineering work that is a plus
• Reactivate cold leads and build pipeline from scratch
• Play an integral role in a startup's growth and drive the future of the company.
• Actively grow into senior roles at a drastic pace as the company scales

What We're Looking For

• 2–3 years of experience in a BDR, SDR, or similar outbound sales role — ideally in SaaS
• A track record of meeting or exceeding activity and pipeline generation targets
• Confident on cold calls and comfortable in high-volume outreach environments
• Strong written and verbal communication — you know how to earn a reply and guide a conversation
• Fluency with modern prospecting tools and multi-channel outreach strategies
• Experience building and scaling outbound processes in fast-paced environments
• Intellectually curious — you ask good questions and develop insights-driven approaches to outreach
• Highly self-motivated, able to work independently while thriving in a collaborative team
• Worked in a startup or high-growth environment is a plus.
• Able to create video content and are actively on LinkedIn or other social platforms is a plus

The Details

• Salary: £40,000–£65,000 base
• Contract: Full-time, permanent
• Location: London — 1–2 days per week in the office
• Sponsorship - We are currently unable to sponsor a visa.

You can also email Akshay@ploy.club