Head of E-Commerce

HEAD OF E-COMMERCE - OVERVIEW

A very unique and exciting opportunity has arisen for a dynamic, innovative and passionate Head of e-Commerce to join our clients digital team based in West London .

This role is ideal for a strategic thinker with a strong commercial mindset who thrives on innovation and wants to drive growth across multiple digital channels. Youll lead the synergy between three core verticals: e-Commerce, CRM, and mobile app management while playing a pivotal role in shaping the brands global online presence.

If youre ready to make a measurable impact and be part of something truly exciting, this could be your next big move.

About the Role

As Head of e-Commerce, youll be responsible for developing and executing a comprehensive online strategy to increase revenue, brand visibility, and customer engagement. Reporting directly to the Global Director of Brand Marketing, youll lead initiatives across web, CRM, and app ecosystems - driving digital excellence and innovation.

Key Responsibilities:

• Develop and coordinate strategic planning and budgetary control for all e-Commerce marketing activity.
• Lead the global online and traffic acquisition strategy across CRM, SEO, PPC, and affiliate marketing.
• Own the e-Commerce roadmap and manage website performance, usability, and conversion.
• Analyse ROAS, optimise budgets, and ensure KPIs for traffic and revenue are met.
• Oversee content, design, and engagement strategies across digital platforms.
• Drive CRM strategy and database growth, ensuring alignment across departments.
• Manage third-party technology and service providers.
• Deliver data-driven insights, analytics, and performance reports to support ongoing growth.
• Champion innovative digital experiences that enhance customer engagement and drive direct bookings.

What Youll Bring

• A proven track record as a Senior e-Commerce Manager or Head of e-Commerce.
• Strong understanding of PPC, SEO, and analytics, including hands-on experience with Google Analytics.
• Experience in CRM management and building retention/re-engagement strategies.
• Knowledge of web and mobile app development (for managing external agencies and cost assessment).
• Highly analytical, data-driven, and commercially minded.
• Excellent communication and leadership skills, with the ability to manage multiple stakeholders and projects simultaneously.
• Experience managing third-party technology and service providers.
• Must be eligible to work in the EU/UK.

Why Apply?

This is a chance to lead digital transformation for one of Europes fastest-growing lifestyle brands a company with global reach, bold ambitions, and a culture built on creativity and collaboration.

Youll work on-site in West London (Hammersmith) within a vibrant, modern workspace surrounded by like-minded innovators who share your drive for excellence.

If youre ready to take the reins of a fast-paced digital function and shape the future of online customer experience wed love to hear from you.

This role is office-based, 5 days per week