Digital Business Analyst
London, South East, England, United Kingdom
Harnham - Data & Analytics Recruitment
Digital Business Analyst Location: SW London - 1 day per week (hybrid) Contract Length: 6 months IR35 Status: Outside IR35 Rate: £400-£525/day Overview Due to increasing demand, a consultancy client are seeking a Digital Business Analyst to step into a high-profile eCommerce personalisation programme. You will partner with clients, product owners, data teams … and MarTech stakeholders to capture requirements, translate them into actionable user stories, and support the delivery of real-time, targeted personalised experiences across digital channels. Key Responsibilities Lead discovery and requirements gathering for personalisation use cases across websites, apps, and in-store environments. Map the "as-is" state of customer journeys and define future-state objectives, KPIs, and goals. … Define data and content requirements for personalisation use cases. Ensure tracking and measurement frameworks are in place to monitor performance and success. Skills & Experience Proven experience as a Business Analyst on eCommerce or digital marketing projects. Strong understanding of personalisation, segmentation, and customer journey orchestration . Hands-on experience with MarTech platforms such as Salesforce Personalisation, Dynamic Yield More ❯
Employment Type: Contractor
Rate: £400 - £570 per day
Posted: