2 of 2 Remote Contract Google Tag Manager Jobs

mix of technical skills, analytics and ability to recommend action based on facts. Responsibilities: Set up and manage analytics tools for the portfolio Set up and manage tags within Google Tag Manager Create and maintain dashboards to visualise key metrics which can be communicated with internal and external stakeholders Coordinate with Senior PPC Exec to successfully execute … PPC campaigns, including: Carry out website changes to support the campaign Implement all tagging via Google Tag Manager Analyse and recommend improvement on websites performance for the portfolio Analyse website traffic across practice and corporate websites, identifying areas of success and improvements Use heatmaps and event tracking to analyse user behaviour, reporting these to the wider digital … the digital estate, driving visibility and conversion rates Support broader analysis across the Marketing team (campaigns effectiveness, internal communication effectiveness ...) Person specification: Solid understanding and practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio and Word Press . Proficiency in Excel for data analysis and reporting. Skills/Qualifications Analytical and More ❯

. Strong technical skills in log auditing, debugging, and event validation using tools such as Charles Proxy, Fiddler, or browser dev tools. Familiarity with tagging and tracking frameworks (eg, Google Tag Manager, Tealium, Adobe Launch). Understanding of consent frameworks (IAB TCF v2.0, GPP) and privacy regulations (GDPR, CCPA). Ability to work independently and manage deliverables More ❯