Google Tag Manager Contracts with Hybrid/Remote/WFH Options

Google Tag Manager
UK > Work from Home

The table below provides summary statistics for remote or hybrid contract work requiring Google Tag Manager skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Tag Manager over the 6 months leading up to 4 August 2025, comparing them to the same period in the previous two years.

6 months to
4 Aug 2025
Same period 2024 Same period 2023
Rank 312 336 412
Rank change year-on-year +24 +76 +160
Contract jobs citing Google Tag Manager 3 5 18
As % of all contract jobs with a WFH option 0.030% 0.038% 0.081%
As % of the Cloud Services category 0.072% 0.10% 0.20%
Number of daily rates quoted 2 4 15
10th Percentile £408 £237 -
25th Percentile £419 £350 £247
Median daily rate (50th Percentile) £438 £463 £450
Median % change year-on-year -5.41% +2.78% -12.62%
75th Percentile £456 £508 £500
90th Percentile £468 £521 £530
UK median daily rate £469 £425 £500
% change year-on-year +10.29% -15.00% -2.91%

All Cloud Skills
Work from Home

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies with remote or hybrid options requiring cloud computing skills.

Contract vacancies with a requirement for cloud computing skills 4,185 4,981 8,822
As % of all contract jobs with a WFH option 41.30% 37.73% 39.49%
Number of daily rates quoted 2,934 3,528 6,533
10th Percentile £340 £345 £363
25th Percentile £413 £425 £450
Median daily rate (50th Percentile) £510 £535 £550
Median % change year-on-year -4.67% -2.73% -
75th Percentile £625 £650 £650
90th Percentile £754 £775 £743
UK median daily rate £500 £525 £540
% change year-on-year -4.76% -2.78% -1.82%
Number of hourly rates quoted 48 53 134
10th Percentile £16.35 £14.70 £16.33
25th Percentile £28.75 £18.50 £21.48
Median hourly rate £41.25 £36.00 £40.25
Median % change year-on-year +14.58% -10.56% +13.38%
75th Percentile £68.06 £62.00 £68.06
90th Percentile £82.25 £75.00 £75.00
UK median hourly rate £27.38 £23.80 £35.00
% change year-on-year +15.02% -32.00% +59.09%

Google Tag Manager
Trend for Jobs with a WFH Option

Job vacancies with remote working options citing Google Tag Manager as a proportion of all IT jobs advertised.

Google Tag Manager trend for jobs with Hybrid/Remote/WFH options

Google Tag Manager
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with remote working options citing Google Tag Manager.

Google Tag Manager daily rate for jobs with a WFH option

Google Tag Manager
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) Adobe Experience Manager
Business Applications
1 1 (33.33%) Adobe Campaign
1 1 (33.33%) Magento
1 1 (33.33%) Shopify
Cloud Services
1 2 (66.67%) Adobe Analytics
1 2 (66.67%) GCP
2 1 (33.33%) AppsFlyer
2 1 (33.33%) Azure
2 1 (33.33%) BigCommerce
2 1 (33.33%) Google Ads
2 1 (33.33%) Google Analytics
2 1 (33.33%) Google Data Studio
2 1 (33.33%) Power Platform
2 1 (33.33%) SAP Commerce Cloud
Database & Business Intelligence
1 2 (66.67%) BigQuery
1 2 (66.67%) Looker
2 1 (33.33%) Power BI
General
1 3 (100.00%) Marketing
2 2 (66.67%) Analytical Skills
3 1 (33.33%) Social Skills
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) Consultant
1 1 (33.33%) Developer
1 1 (33.33%) Digital Analyst
1 1 (33.33%) SEO Consultant
Miscellaneous
1 1 (33.33%) Marketing Technology
Processes & Methodologies
1 3 (100.00%) Analytics
2 2 (66.67%) Problem-Solving
2 2 (66.67%) Tag Management
2 2 (66.67%) Visualisation
3 1 (33.33%) A/B Testing
3 1 (33.33%) Campaign Analysis
3 1 (33.33%) Conversion Rate Optimisation
3 1 (33.33%) Customer Retention
3 1 (33.33%) Customer-Centricity
3 1 (33.33%) Dashboard Development
3 1 (33.33%) Data Engineering
3 1 (33.33%) Data Modelling
3 1 (33.33%) Data Science
3 1 (33.33%) Data Visualisation
3 1 (33.33%) E-Commerce
3 1 (33.33%) Link Building
3 1 (33.33%) Performance Metrics
3 1 (33.33%) Product Roadmap
3 1 (33.33%) Roadmaps
3 1 (33.33%) User Experience
Programming Languages
1 3 (100.00%) SQL
2 1 (33.33%) JavaScript
Vendors
1 3 (100.00%) Google
2 2 (66.67%) Adobe
3 1 (33.33%) WooCommerce