Thisnewlycreatedrolesitsattheintersectionofproduct,marketing,anddata.YoullleadthechargeinembeddingPLGframeworks,harnessdatatoinformstrategy,andtakeownershipofintegratedmarketingplansfromcreationtoexecution,allwiththegoalofdrivingmeasurablegrowth. KeyResponsibilities LeadthedevelopmentandrolloutofacomprehensivePLGstrategyacrossplatformsandservices Usebehaviouralandperformancedatatoidentifykeytriggersforuseractivation,retention,andexpansion CreateanddeliverintegratedmarketingplanstoachievegrowthtargetsacrossB2BandB2Caudiences Optimisedigitalfunnelsthroughdata-drivenCROstrategiesandA/Btesting Produceanddelivercontentandassetsacrosskeychannelslandingpages,in-productmessaging,andmore CollaboratecloselywithProduct,UX,andBrandteamstoensurealignmentandimpact OwnperformancedashboardsacrossGA4,HubSpot,Looker,andinternaltoolstoinformandrefinecampaigns Line-manageajuniorteammember,fosteringexpertiseinCRO,analytics,anddata-ledmarketing WhatYoullBring AdeepbackgroundinProduct-LedGrowth(PLG)environments,ideallywithexperiencescalingdigitalservices Expertiseindataanalysistools(GA4,HubSpot,Looker)andastronggraspofbehaviouralanalytics Atrackrecordofcreatinganddeliveringintegratedmarketingplansthatdrivemeasurablegrowth ConfidenceinmanagingCROexperimentsandoptimisingdigitaljourneys AbilitytoalignmarketingexecutionwithproductstrategyandUX Strongcommunicationandleadershipskills,withtheabilitytoinfluencecross-functionally ...