2 of 2 Permanent Marketing Strategy Jobs in Birmingham

Head of Marketing Birmingham UK/Birmingham/SaaS/Head of Marketing/Software/B2B Marketing/Hubspot/Marketing Campaigns £75,000 - £90,000 + Benefits An exciting opportunity for a marketing professional to join as Head of Marketing, leading multi-channel marketing efforts across clients. An analytical role, requiring … a data-driven and collaborative leader who can balance strategy with execution. Your main responsibilities in the role will be: * Identifying, planning and driving B2B marketing strategies to generate sales leads and prospection lists * Design and implement B2B marketing processes, pipeline management and dashboards in Hubspot CRM * Implement tools and campaigns such as email automation and paid … search and social * Work closely with the product team to improve marketability of product * Use data and analytics to improve marketing efforts To be successful in the position, you will likely be: * Well experienced in B2B or B2C demand generation in a management position with proven success in developing and executing multi-channel acquisition programs, preferably in the SaaS More ❯

supervising/managing a team is essential. Reporting to the Directors, the Web Site Manager will be an important member of the leadership team. Responsibilities: Create and implement agreed marketing strategies across all marketing channels including keyword research and competitor analysis, to ensure business goals are achieved. Research the market to discover new trends and technologies to improve … digital performance. Plan, develop, implement, monitor and optimise all Paid Marketing Campaigns, including Google Ads, Meta, Pinterest, YouTube etc. Track campaign success and report on findings, identifying/suggesting improvements to increase CTR. Ensure SEO best practices are followed. Analyse website performance and customer behaviour to identify opportunities for CRO (conversion rate optimisation). Conduct A/B testing … analyse user journeys to improve site usability and increase conversions. Oversee in-house creative content and design in the production of adverts (digital, direct mail and press) and other marketing materials. Work with the companys Development agency to schedule and plan website development and maintenance. Oversee website uploads and landing pages development. Managing the team to improve quality and More ❯