Digital Analytics Implementation Consultant
bradford, yorkshire and the humber, united kingdom
Jaywing
                                
                                    custom code within GTM for advanced tracking and data layer manipulation. Marketing Pixel Expertise: You must have a proven ability to implement, troubleshoot, and validate various marketing pixels (e.g., Facebook, LinkedIn, TikTok) directly through a Tag Management System. Responsibilities Analytics Implementation & Execution Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels … Facebook, LinkedIn, etc.) Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.) Proactively identify and resolve complex tracking issues, providing effective and timely solutions. Data Analysis & Reporting Extract and analyse data from GA4 and … commerce configurations, and custom template development Experience with other Tag Management Systems (Tealium, Adobe Launch) is a significant advantage. Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn) Deep practical expertise in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation) Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google More ❯
                                
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