Digital Analytics Consultant
City of London, London, United Kingdom
Harnham
Digital Analytics Consultant - Contract Travel Client London (hybrid) £400-£450 per day - Inside IR35 We’re working with a well-known travel brand currently undergoing an exciting period of transformation in their marketing and analytics function. They’re looking for a Digital Analytics Consultant to unlock value from their marketing data. This role … is ideal for someone with a strong marketing analytics background, comfortable working across Adobe Analytics, Salesforce Marketing Cloud Intelligence (formerly Datorama) and Tableau. You will be supporting the marketing and digital analytics teams with: Supporting with deep dives in Adobe Analytics Building dashboards in Tableau using Salesforce data Surfacing insights from existing data sources Using … data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience Strong experience working with Adobe Analytics Experience building dashboards with Tableau Experience with Salesforce Marketing Cloud Intelligence (Datorama) Familiarity with attribution modelling and marketing performance measurement Background in app analytics and personalisation is a More ❯
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