Head of Marketing Analytics and Data (City Of London)
City of London, Greater London, UK
London Business School
join Brand and Marketing on a permanent basis. We are seeking an experienced and commercially minded individual to lead our marketing analytics strategy and performance measurement efforts. This pivotal role will shape how we used data to understand, predict, and influence prospective customer behaviour, while ensuring every pound … Target Setting and Reforecasting: Partner with other Heads of Marketing to define clear, measurable marketing KPIs. Develop forecasting models and tracking mechanisms to monitor performance against targets, providing regular updates and reforecasting as necessary to inform budget and resource planning. ROI Measurement & Experimentation: Lead the design and execution … for Marketing Mix Modeling (MMM) and multi-touch attribution to inform strategic investment decisions and budget planning. Understand and have a view on modern measurement techniques, in particular with focus on user privacy regulations Partner with external agencies and data providers to expand analytics capabilities. Lead, mentor and develop More ❯
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