Senior CRM Manager
- Location
- Chester, Cheshire, United Kingdom
roadmap across retention, engagement, personalisation and customer lifetime value Identify opportunities to develop the customer journey and introduce new channels, including SMS and WhatsApp Set the strategic direction for Bloomreach, ensuring the platform is fully leveraged across segmentation, automation, personalisation and lifecycle activity Use customer data, insight and performance analysis … analytical mindset, with the ability to turn customer data and insight into strategic decisions Experience developing multi-channel CRM strategies, ideally including SMS and WhatsApp Excellent stakeholder management skills, with the confidence to influence senior teams and work cross-functionally Comfortable operating in a scaling business and helping to build ...