Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
mParticle) - familiarity with data ingestion, unification, advanced audience segmentation, profile enrichment, and activation of segments for personalisation. Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore, Contentful) - understanding how they support dynamic content assembly, variant management, and personalised content delivery. Analytics Suites: (e.g., Google Analytics 4, Adobe ...