Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
translate broad optimisation strategies into effective personalisation programs, foster a culture of delivering relevant, tailored experiences, and drive measurable business impact through a systematic, data-driven approach focused on personalisation. This role will work at a high level of detail, implementing and optimising the personalisation framework defined … provide comprehensive performance reporting on personalisation outcomes and insights. Cultivate and maintain robust relationships with client stakeholders, specifically around personalisation planning, content requirements, and data activation across global regions. Personalisation Strategy & Execution: Champion Personalisation-Led Growth (PLG) across the organisation, fostering a mindset of delivering highly relevant, tailored user ...