Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
Adobe Experience Manager, Sitecore, Contentful) - understanding how they support dynamic content assembly, variant management, and personalised content delivery. Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) - knowing how to implement advanced segmentation, custom reporting, and effective event tracking specifically for measuring personalisation impact and identifying new opportunities. ...