3 of 3 Permanent Multi-touch Jobs in the City of Westminster

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement Hands-on experience with multi-touch attribution methodologies and media mix modelling Strong SQL skills experience using it for data manipulation, data analysis, and modelling Direct experience with mobile ...

align partner capabilities with internal Google analytics frameworks. Expert technical understanding of the marketing science landscape, specifically how Marketing Mix Modeling (MMM), multi-touch attribution (MTA), and causal incrementality testing intersect with enterprise advertising needs. Strong general manager mindset with the ability to distill complex technical roadmaps into ...

operationalize measurement learning agendas that connect advertising activity to business outcomesScope, design, and execute ad effectiveness studies including conversion lift, brand lift, and multi-touch attribution across Meta platformsAnalyze large-scale advertising and consumer data sets to surface actionable insights on campaign performance and media efficiencyCollaborate with sales … skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience with digital advertising measurement technologies, including multi-touch attribution, media mix modeling, or incrementality testingExperience collaborating with third-party measurement vendors or research partners to design and deliver custom studiesExperience applying econometric ...