CRM Manager Ecommerce Southwark, London, The Roastery, Porthleven, Cornwall
Porthleven, Cornwall, United Kingdom
Origin Coffee Ltd
the end-to-end delivery of CRM campaigns, including briefing, build, testing, and deployment. Ensure all CRM communications reflect Origin's tone of voice and brand standards. Use customer data to create targeted and personalised experiences that drive action. Monitor performance and continuously optimise to improve engagement, conversion rates and revenue contribution. Data & insight Lead customer segmentation, profiling … and targeting to support business and P&L objectives. Partner with the Head of E-commerce to maintain data quality, compliance, and actionable insights for trading decisions. Analyse campaign and programme results, measuring impact on retention, purchase frequency, and incremental e-commerce revenue. Track CRM KPIs, including contribution to e-commerce sales, retention rates, repeat purchase behaviour, and customer … Ensure all CRM activity complies with GDPR and other relevant regulations. Key Systems & Tools CRM & marketing automation: Klaviyo Analytics: Google Analytics 4, reporting dashboards, E-commerce platform: Shopify Customer data management: familiarity with segmentation and audience tools Collaboration: Asana, Teams, Slack, Notion What You'll Bring Skills & Experience Proven CRM management experience in a retail, e-commerce More ❯
Employment Type: Permanent
Salary: GBP Annual
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