2 of 2 Permanent Customer Segmentation Jobs in Coventry

Barclays Commercial Targeting and Modelling Manager, you will have responsibility for a named business line, and will drive the marketing strategy for customer contacts to deliver near-perfect/relevant targeting and commercial outcomes. You will have the opportunity to develop an end to end targeting strategy, including … direct mail. You will also be responsible for analysing performance trends and behaviour to identify opportunities to drive commercial benefits. Responsibilities Identification of customer needs, and development and delivery of a targeting strategy to support commercial plans. Working collaboratively across the team, deliver campaigns and analysis using a variety ...

outcomes, as well as developing an end-to-end targeting strategy across various channels. The ideal candidate will have strong analytical experience, expertise in customer segmentation, and proficiency in tools like SQL and SAS. Benefits include a competitive salary and flexible working hours. #J-18808-Ljbffr ...