Head, Global Lifecycle Marketing
coventry, midlands, United Kingdom
Martyn Bassett Associates
to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and … well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high … standards. Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills More ❯
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