Marketing Manager
Worthing, east anglia, united kingdom
LoftyWorks
businesses. Working closely with Sales, Product, and Customer Success teams, you will help us scale efficiently and establish a clear and compelling voice in the market. Key Responsibilities: Marketing Strategy & Planning · Support the development and ongoing management of a Marketing Plan and budget for TLP and LoftyWorks. · Help shape marketing objectives and contribute to establishing effective reporting processes. · Provide … and grow our digital presence, including the website, SEO/SEM, and social media. · Oversee online advertising campaigns (Google Ads, Facebook/Meta, LinkedIn). · Create and manage a content calendar for SEO-focused articles, case studies, videos, and customer testimonials. · Track and analyze performance metrics to optimize campaigns and demonstrate ROI. Email Marketing & Automation · Lead our email marketing … strategy, including newsletters, promotional emails, and drip campaigns. · Drive adoption of HubSpot CRM for lead nurturing and marketing automation. · Identify cost-effective third-party promotion and e-shot opportunities. · Ensure all email content is segmented, engaging, and on-brand. Campaigns & Advertising · Plan and execute multi-channel advertising campaigns (online, print, social). · Manage vendor and agency relationships, ensuring More ❯
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