Senior Programmatic Executive
South East London, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Tribal Tech - The Digital, Data & AI Specialists
shaping the future of digital advertising.Position Overview: We are seeking a Senior Programmatic Executive to build our programmatic advertising efforts and drive excellence in campaign execution. The Senior Programmatic Executive will play a pivotal role in developing and implementing sophisticated programmatic strategies, optimising campaign performance, and mentoring junior … a passion for staying ahead of industry trends.Responsibilities:Development and execution of programmatic advertising strategies across multiple channels, including display, video, mobile, and native.Oversee campaign setup, including audience segmentation, targeting, and bid strategy implementation.Utilise programmatic buying platforms (e.g., DSPs, DMPs) to execute campaigns and maximise performance.Monitor campaign performance … real-time and proactively optimise to meet client KPIs and objectives.Conduct A/B testing and audience analysis to identify opportunities for optimisation and campaign enhancement.Provide strategic guidance to clients, offering insights and recommendations based on campaign performance and industry best practices.Collaborate with cross-functional teams, including account more »
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