specialist with proven experience in the financial services sector. This role focusses on paid media (e.g., Google Ads), conversionrateoptimisation (CRO), and personalised digital marketing strategies across search, email, and SMS. The ideal candidate will have a strong analytical mindset, experience in performance marketing, and a … advertising standards are critical. Duties Plan, execute, and optimise high-performing PPC campaigns across Google Ads and other paid platforms. Analyse user behaviour and conversion funnels to identify drop-off points and optimise landing pages. Conduct ongoing A/B tests to improve CTR, conversion rates, and cost … lower CPA. Analytics & Performance Reporting Utilise Google Analytics, SEMrush, and marketing automation tools to track campaign performance. Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC). Provide insights and recommendations to improve digital marketing efficiency. Qualifications & Experience 5+ years in PPC, performance, and More ❯
specialist with proven experience in the financial services sector. This role focusses on paid media (e.g., Google Ads), conversionrateoptimisation (CRO), and personalised digital marketing strategies across search, email, and SMS. The ideal candidate will have a strong analytical mindset, experience in performance marketing, and a … advertising standards are critical. Duties Plan, execute, and optimise high-performing PPC campaigns across Google Ads and other paid platforms. Analyse user behaviour and conversion funnels to identify drop-off points and optimise landing pages. Conduct ongoing A/B tests to improve CTR, conversion rates, and cost … lower CPA. Analytics & Performance Reporting Utilise Google Analytics, SEMrush, and marketing automation tools to track campaign performance. Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC). Provide insights and recommendations to improve digital marketing efficiency. Qualifications & Experience 5+ years in PPC, performance, and More ❯
Kettering, Northamptonshire, East Midlands, United Kingdom Hybrid / WFH Options
National Accident Law
allocation, bidding, and performance optimisation. Create and optimise effective ad copy, including headlines, descriptions, and calls-to-action. Formulate hypotheses for iterative landing page conversionrateoptimisation Provide regular reporting and analysis so that stakeholders are kept up to date with performance. Closely monitor competitor PPC activity … years hands-on experience in Paid Search, comprising in-depth knowledge of Google Ads, Bing Ads, Scripts, GA4, and Google Tag Manager. Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data. Proficiency in using data visualisation tools to create and analyse reports More ❯
