1 of 1 Permanent User Journey Map Jobs in the East of England

and drive measurable improvements in conversion rates. This pivotal role will be responsible for designing and executing A/B and multivariate testing strategies, using insights to enhance user experience and maximise commercial performance. As the analytics expert within the digital team, you'll build and maintain robust tracking infrastructure via Google Tag Manager and harness the power … and revenue, including: Simple redirects and layout changes Complex multi-variant tests with sophisticated targeting rules Advanced modifications requiring custom CSS and JavaScript Dynamic content personalisation based on user attributes and behaviours Consider all elements including design, content and functional aspects; optimise the full digital user journey, including discover browse and search, landing pages … our call centre, as well as gathering feedback from the wider business Analytics & Measurement Own the GA4 measurement strategy for the website, ensuring comprehensive tracking of all key user interactions, engagement events, and conversion funnels Build and maintain custom GA4 reports, explorations, and dashboards to monitor performance across multiple dimensions (device, channel, audience segment, product line, etc.) Configure More ❯