Lifecycle Marketing Manager
Eastbourne, Sussex, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Travail Employment Group
games room, employee benefits package, hybrid working (2 days in office) The Role We are seeking a Lifecycle Marketing Manager to manage and optimise acquisition, retention, and customer lifetime value initiatives for a leading technology provider in the online auction sector. Reporting to the Marketing Director, this is a strategic and hands-on position with ownership across … the full customer journey. You will manage omnichannel communications, including email, SMS/WhatsApp, push notifications, and digital marketing, while using a sophisticated CRM system to deliver highly targeted and personalised campaigns. Key responsibilities include: Developing and executing CRM strategies to improve customer conversion, loyalty, and revenue Implementing strategies to attract, capture, and convert new visitor data Overseeing … CRM system management, ensuring data accuracy and user access control Analysing customer data to identify trends, segmentation opportunities, and personalisation strategies Producing reports to track KPIs and highlight improvement areas Ensuring compliance with data regulations, including GDPR Collaborating with agencies, designers, and data teams to optimise communications Supporting the implementation of Bloomreach CRM with agency partners Driving increased customer More ❯
Employment Type: Permanent
Salary: GBP 30,000 - 40,000 Annual
Posted: