1 of 1 Permanent ATL Jobs in Edinburgh

drive action.What you’ll be doingDesign and deliver marketing experiments, selecting the most appropriate methodology based on the question, data and constraintsLead experimentation across ATL activity (e.g. geo-tests, pre-post analysis, synthetic controls, brand lift studies)Design test-and-control approaches for 1:1 activity (e.g. email … marketing or commercial environmentStrong capability in experimental design and statistical testingExperience using a range of experimentation techniques, not just geo-based testingUnderstanding of ATL experimentation methods and 1:1 test-and-control approachesConfidence choosing the right measurement approach for different problemsExperience writing up results and communicating insights clearly to stakeholdersStrong ...