Analyst - SEO (Search Engine Optimisation), Experience & Analytics
Edinburgh, United Kingdom
Baillie Gifford
Monitor and analyse content performance using tools like Google Analytics and Ahrefs. Track key metrics such as organic traffic, keyword rankings, and engagement to measure content effectiveness. Reporting and Analysis: Produce monthly SEO reports, highlighting strengths and weaknesses in performance. Recommend actions based on data analysis. Content Review and Support: Review and support the optimisation of new content according … Paid search advertising: Support paid search advertising by conducting keyword research and optimising copy. Link-Building and Backlink Strategy: Support link-building activities and implement the overall backlink strategy. Competitor Analysis: Conduct competitor analysis to identify and leverage effective SEO strategies and tactics. Industry Trends and Innovation: Stay updated with industry trends, developments, and new techniques. … insights and experience across different functions. Being open to learning from these teams and applying it to our strategy will be key. A highly analytical mindset with strong data analysis skills who can interpret data to make informed decisions and measure the impact of SEO initiatives. The type of candidate that we're looking for: Your colleagues would describe More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: