Principal Consultant – CRM & Next-Best-Action Decisioning
- Hiring Organisation
- Jobleads-UK
- Location
- City of Edinburgh, Scotland, United Kingdom
will help leading organisations modernise how they plan, deliver and measure customer engagement, collaborating with clients to design future‐fit customer engagement strategies, martech roadmaps, and marketing ops models, that drive real business outcomes and deliver more personalised and effective customer experiences. This a role that offers variety, challenge … Oversee translation of business strategy into decisioning blueprints, prioritised use cases, and measurable success outcomes across multiple channels and lifecycle stages. Influence data and martech strategies to ensure readiness, integration, and scalability of NBA capability within the client’s ecosystem. Establish enterprise measurement frameworks that quantify customer and commercial impact ...