3 of 3 Permanent Product Marketing Jobs in Edinburgh

The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To … succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company … s solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related marketing roles More ❯

growing CX team here at Skyscanner. Our mission is simple: help all teams at Skyscanner to better understand our users in order to shape product, marketing and services travellers love. You will work within a friendly, collaborative, and dynamic environment where you will have a chance to develop … a variety of methods such as usability testing, interviews, surveys, and workshops etc. Translating user needs and insights into compelling strategic narratives that shape product, marketing, and business strategy decisions. Collaborating closely across disciplines to identify opportunities and shape roadmaps. Partnering with Data Science and Analytics to connect … metrics, making hard trade-offs, removing blockers, scaling up successes and learning from failure. Your Skills You have solid experience conducting strategic and tactical product research in a business setting. You are comfortable executing a range of methods (such as usability testing, interviews, surveys, focus groups, diary studies.) You More ❯

and maximize conversion rates, ultimately transforming our approach to marketing. Design and Scale Impactful Campaigns: Own the creation and implementation of innovative AI-powered marketing campaigns across diverse global channels, driving brand awareness and generating qualified leads that fuel our growth and success. Author Compelling Digital Content: Design and … posts, case studies, and videos-that showcase our value proposition and brand to aid in demand campaign effectiveness. Cross-Functional Collaboration: Collaborate proactively with product marketing, solution architects, our regional client acquisition and success teams, and other departments to ensure we achieve an efficient cohesive client centric enabling … process. MarTech and AI Stack Ownership: Evaluate, implement, and manage AI tools and marketing technology platforms that enhance demand generation capabilities and streamline processes. Keep our stack up to date. Data Analysis and Performance Measurement: Utilize advanced analytics and AI tools to track campaign performance, measure key KPIs, and More ❯