our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth. ROLE AND RESPONSIBILITIES: Develop and implement PPC strategies for student recruitment : Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation … to identify opportunities and refine targeting strategies. Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets. Conduct keyword research and ad copywriting : Perform in-depth keyword … campaigns, improve performance, and increase student enrolment. Implement landing page optimization strategies : Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates. Stay updated on industry trends and best practices : Continuously More ❯
will take ownership of multiple Shopify sites, enhancing functionality, performance, and user experience. Alongside web development, you will bring proven expertise in digital marketing execution, working with six-figure PPC campaigns and delivering SEO content strategies that drive traffic, sales, and long-term growth. This is a developer-first role with marketing add-ons: perfect for someone who enjoys building … Implement new site features, landing pages, and apps to enhance customer journey and maximise conversion rates Monitor and improve site speed, security, and overall technical performance Manage and optimise PPC campaigns (Google Ads, Meta, etc.) with six-figure monthly budgets, focusing on ROI and customer acquisition Plan and execute SEO strategies including on-page optimisation, content improvements, and technical SEO More ❯
will take ownership of multiple Shopify sites, enhancing functionality, performance, and user experience. Alongside web development, you will bring proven expertise in digital marketing execution, working with six-figure PPC campaigns and delivering SEO content strategies that drive traffic, sales, and long-term growth. This is a developer-first role with marketing add-ons: perfect for someone who enjoys building … Implement new site features, landing pages, and apps to enhance customer journey and maximise conversion rates Monitor and improve site speed, security, and overall technical performance Manage and optimise PPC campaigns (Google Ads, Meta, etc.) with six-figure monthly budgets, focusing on ROI and customer acquisition Plan and execute SEO strategies including on-page optimisation, content improvements, and technical SEO More ❯
