Senior Data Analyst
- Location
- Folkestone, England, United Kingdom
ensures the integrity, accuracy and effective use of customer data to support customer engagement, sales performance and business decision-making. Working closely with Commercial, Marketing and IT teams, the postholder will drive data-led improvements, maximise the value of CRM systems and support the development of advanced analytics capabilities … governance activities, ensuring data accuracy, quality standards, validation processes and compliance requirements are maintained. Act as the subject matter expert for CRM data and Salesforce, providing leadership on system administration, optimisation and governance. Manage and enhance customer data integrations across CRM and wider business systems, including data architecture, automation ...