Senior App Engagement Manager
Glasgow, Scotland, United Kingdom
myGwork
LGBTQ+ business community. Please do not contact the recruiter directly. About the Role We're looking for a strategic and data-driven Senior App Engagement Manager to define, build, and drive the engagement strategy for Skyscanner's mobile app. This is a newly created role that sits … from first search to in-trip experience. You'll work cross-functionally with Product, Data, Lifecycle Marketing, Geo, and Engineering to define what great engagement looks like, identify high-impact behavioural levers, and ensure our app experience drives session growth , feature adoption, and long-term user value. This is … not a campaign or messaging role - you'll be focused on the insights, segmentation, prioritisation, and measurement that underpin an effective app-first engagement strategy. What You'll Be Doing Strategy & Insight Define Skyscanner's app engagement framework, including segmentation of users based on behaviours and lifecycle stages. More ❯
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