Commercial Marketing Manager
guildford, south east england, united kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Blue Astral Consulting
leading integrated campaigns, and driving measurable growth. The ideal candidate will bring creativity, structure, and leadership to a small but growing marketing team—crafting compelling messages, building scalable demand-generation programs, and shaping the company’s presence in the global market. Key Responsibilities Develop and continually refine the company’s brand positioning and messaging framework. Create differentiated value propositions … sales messaging, and thought leadership content for key markets. Lead go-to-market (GTM) strategies for product and feature launches, ensuring cross-functional alignment and impactful delivery. Manage and mentor a small team covering campaign execution, content creation, and channel engagement (LinkedIn, events, forums). Oversee email, ABM, and marketing automation programs using HubSpot (or similar). Deliver compelling … and leverage market insights to refine strategy. Collaborate closely with sales and product teams to align campaigns and content. Track, analyse, and report on key marketing metrics, including MQL generation, conversion, and ROI. Success Indicators Strong and consistent brand presence across all marketing and sales channels. Increased brand awareness, lead generation, and pipeline growth within target sectors. More ❯
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