1 of 1 Permanent Adobe Campaign Jobs in Hertfordshire

This role focuses on creating and delivering customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you'll build, test, and execute campaigns that put customers at the centre of decision-making. You'll ensure audiences are accurate, journeys are configured correctly, and campaigns are delivered smoothly … effectively. Building customer segments in Adobe Experience Platform (AEP) based on stakeholder briefs. Identifying opportunities to improve audience design and sharing best practice recommendations. Defining decisioning logic, branching rules, timing, frequency and suppression criteria, and running test-and-learn experiments such as A/B testing, subject line testing ...