Marketing Data Analytics Engineer
- Hiring Organisation
- Hertz
- Location
- Uxbridge, Greater London, UK
- Employment Type
- Full-time
ground up, and govern the end‐to‐end marketing data foundation, including tagging, tracking, data pipelines, and modelling, to create a trusted single source of truth across brand direct, paid media, social, and CRM.This role is accountable for establishing greenfield data flows, standards, and operating models, enabling faster, better … CM360/Floodlight, Meta pixel/event manager, consent mode) Define and maintain the marketing KPI dictionary and data model; steward the single source of truth. Define data pipelines between martech platforms and enterprise solutions (Salesforce, COGNOS, Databricks). Set QA/alerting SLAs, prioritise analytics backlog. Advise ...