2 of 2 Permanent Google Ads Jobs in Lanarkshire

a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting. Key Responsibilities: Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest. Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation … targeting, and competitive analysis. Create compelling ad copy and creative briefs that drive engagement and conversions. Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms. A/B test ad variations, landing pages, and targeting strategies. Provide regular performance reports … on digital advertising trends, algorithm changes, and platform updates. Requirements: 3+ years of experience in PPC campaign management. Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest. Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards. More ❯

the Role: As a PPC Executive, you will be at the forefront of creating and managing high-performing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media channels. Your analytical skills will be crucial in monitoring and optimising campaign performance, ensuring maximum ROI … copy and engaging landing pages that resonate with target audiences. Key Skills A minimum of 2 years experience in PPC campaign management. Proficiency in Google Ads, Bing Ads, and social media advertising platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. More ❯