CRM and Data Marketing Manager
Manchester, Lancashire, England, United Kingdom
Adria Solutions
CRM and Data Marketing Manager - Greater Manchester Are you passionate about using data to drive smarter marketing decisions? Do you have the technical expertise and commercial acumen to deliver impactful acquisition and retention strategies within a regulated financial services environment? We’re looking for a CRM & Data Marketing Manager to take ownership of our … strategies to enhance acquisition and retention campaigns. Lead multi-variant testing initiatives to refine campaign performance. Plan and deliver data-driven, multi-channel lifecycle and behavioural campaigns. Ensure all CRM activity complies with Financial Promotions regulations and internal policies. Build a deep understanding of company data pools and drive continuous data enhancement. Manage third-party data providers and oversee … CRM integrations across marketing channels. Deliver insightful analysis, reporting, and campaign optimisation recommendations. About You Strong technical knowledge of Salesforce CRM, Pardot, and data management best practice. Experienced in developing and implementing CRM and database marketing strategies. Proven background in managing multi-channel campaigns and marketing automation. Skilled in SQL, Salesforce, Pentaho, or SAS, with strong analytical More ❯
Employment Type: Full-Time
Salary: £50,000 - £70,000 per annum, Negotiable
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