1 of 1 Permanent Customer Acquisition Jobs in Lewes

Head of CRM

Location
Lewes, England, United Kingdom
offices overlooking the river Ouse in Lewes, East Sussex. THE ROLE The Head of CRM owns the commercial performance of the Ancient + Brave customer base. Where acquisition brings customers in, this role is accountable for what happens next: how many stay, how long they stay, how much … long-term retention, across DTC and across all trading markets, setting the plan that the Senior CRM Manager translates into delivery. Map the full customer journey - first order, second order, subscription conversion, product expansion, lapse and win-back - and set the intervention, channel and message at each stage. Define ...