Digital Content Strategist
Lincoln, Lincolnshire, UK
Aquent
to identify content opportunities and amplify their reach—will be vital to creating a best-in-class B2B web experience. In this role, you'll collaborate across our global marketing organization to brainstorm, educate, and champion digital content best practices (blogs, microcopy for CTAs, content placement, etc.). You'll remain current with evolving digital trends while delivering content … value and user engagement. What You'll Do Execute content audits and reviews to uphold the digital presence for consistency, accuracy and maximum impact. Partner with Senior Digital Performance Marketing Manager to create content action plans based on data findings (Google Analytics 4, Google Search Console) and with SEO Specialist to utilize SEO + LLM data to create content … content opportunities that blend SEO and human-centric content with storytelling. Digital/Web-first mentality Familiarity with content management systems (CMS) like WordPress or Drupal. Expertise in content marketing strategies with SEO inclusion, including the marketing funnel, content type best practices Creative approach to problem-solving to work across platforms, channels and teams Demonstrated curiosity for an More ❯
Employment Type: Full-time
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