Product Owner
loughborough, midlands, united kingdom
UST
as a Product Owner, you will be responsible for driving digital roadmaps to support our Digital Marketing team and their future growth. From defining MVPs and user stories, to commercially detailing project success metrics and KPIs before go live. A critical role within the business supporting the capturing and defining of technical requirements, working with both marketing … UK, International and the Total Platform Key responsibilities Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals. Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance). Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean … and test tags, triggers, and variables. Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA). Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights. Technical Skills Understanding of GTM More ❯
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