PPC Specialist
mansfield, midlands, United Kingdom
Hays
committed to achieving great customer outcomes. They support their customers without scripts or diallers. Due to continued growth, they are seeking a data-driven PPC specialist with proven experience in the financial services sector. This role focusses on paid media (e.g., Google Ads), conversion rate optimisation (CRO), and personalised digital … and a proven track record of increasing traffic, conversions, and adherence to FCA advertising standards are critical. Duties Plan, execute, and optimise high-performing PPC campaigns across Google Ads and other paid platforms. Analyse user behaviour and conversion funnels to identify drop-off points and optimise landing pages. Conduct ongoing … while meeting regulatory content standards. Personalised Campaign Management Develop and execute segmentation and remarketing strategies to enhance customer engagement. Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalisation and high performance. Monitor and adjust campaign strategies in real-time to maximise ROI and lower CPA. Analytics & Performance Reporting More ❯
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