buying power. We foster a diverse, inclusive culture that values all voices, attracting top industry talent and supporting professional growth across various disciplines. Job Description The Programmatic Analyst manages campaign activities including setup, documentation, QA, performance reporting, and billing reconciliation. They identify and implement optimizations, contribute to client presentations, and support campaignmanagement efforts. The ideal candidate … has some online trafficking experience and familiarity with Doubleclick DART or similar systems. Experience with bid management platforms and campaign optimization is a plus. Most importantly, the Programmatic Analyst should be driven to innovate in digital media, enjoy collaborating with industry experts, and contribute to impactful work within Publicis' network. Responsibilities Manage and optimize online media campaigns, including … performance media and remarketing, independently or with Campaign Managers Maintain attention to detail and adhere to best practices throughout campaign cycles Organize campaign materials and handle daily campaign maintenance Assist in developing client-facing performance reports Assess inventory and develop proposals for new opportunities Manage creative assets, insertion orders, and campaign documentation Traffic campaignMore ❯
facing app proposition, ensuring key project milestones are met, and devise a customer data strategy for growth Deliver actionable insights from 1st, 2nd, and 3rd party data to inform campaign planning and performance optimisation as well as leading the development of dashboards and reporting frameworks to track CRM KPIs Collaborate with our agencies and the wider digital and marketing … teams to deliver dynamic, data-driven campaigns. Support the integration of behavioural and transactional data into campaign workflows.Take a lead role in the management of our customer database, overseeing data quality, implementing data governance policies, and ensuring compliance with data protection regulations. Oversee the daily data operations including contact updates, campaign triggers, and API feeds (e.g. DeployTeq … Dynamics). Collaborate with wider digital and brand marketing colleagues to ensure campaign moments and events are executed across digital touchpoints. Be confident in building relationships with key stakeholders such as IT and operations to land new developments and initiatives Requirements for the Role: Strategic experience in a fast-paced environment with a competence and confidence in complex matrix More ❯
Nottingham, Nottinghamshire, East Midlands, United Kingdom Hybrid / WFH Options
Hays
to identify drop-off points and optimise landing pages. Conduct ongoing A/B tests to improve CTR, conversion rates, and cost-efficiency while meeting regulatory content standards. Personalised CampaignManagement Develop and execute segmentation and remarketing strategies to enhance customer engagement. Manage cross-channel campaigns, including PPC, email, and SMS, ensuring personalisation and high performance. Monitor and … adjust campaign strategies in real-time to maximise ROI and lower CPA. Analytics & Performance Reporting Utilise Google Analytics, SEMrush, and marketing automation tools to track campaign performance. Generate data-driven reports on ad spend, conversion rates, and customer acquisition costs (CAC). Provide insights and recommendations to improve digital marketing efficiency. Qualifications & Experience 5+ years in PPC, performance More ❯