7 of 7 Permanent Customer Segmentation Jobs in the Midlands

our team. Based at our Head Office in Digbeth , the successful candidate will drive data-led decision-making across our marketing activities. Using Salesforce Marketing Cloud, focusing on optimising customer segmentation, refining audience selections, and analysing customer behaviours to support personalised, high-performing campaigns. You will also be responsible for delivering actionable insights to enhance customer engagement, retention, and loyalty, while ensuring data accuracy and regulatory compliance. By leveraging customer and marketing performance data, the CRM Insight Analyst plays a key part in supporting commercial growth and helping the business tell a compelling story through data. What you'll do: Apply analytical knowledge and measurement to determine the effectiveness of CRM, Marketing and Business … product development pipeline by providing insightful data analytics, models and metrics Support ad-hoc analysis requirements or data requests from key business stakeholders Aid the strategic development of the customer database, integrating new data sources and developing capabilities to meet business objectives Working with the CRM Manager to ensure the database is updated with analytical content to meet the More ❯

week) THE CLIENT An exciting opportunity to join a leading organisation in the travel industry. THE ROLE In this position, you will deliver insights and analysis on campaign performance, customer segmentation, and audience targeting-all aimed at increasing customer reach and engagement frequency. SKILLS Strong experience as a CRM Insight AnalystProficiency in SQLExperience with Python, data visualisation More ❯

million active members and 15,000+ brand partnerships across retail, entertainment, and travel, this business is scaling its CRM capabilities to deliver greater personalisation, engagement, and performance across its customer base. The Senior CRM Performance Manager will sit within the Lifecycle CRM team, owning tactical CRM performance delivery and working closely with commercial, trading, and partnerships teams to align … wider business goals. Develop and iterate a test-and-learn framework across lifecycle and trading comms to optimise engagement and conversion. Use behavioural, product, and commercial data to improve segmentation and personalisation. Plan, execute and measure CRM campaigns (email, push) across multiple product lines and customer cohorts. Lead and mentor a team of 3 CRM Executives and Analysts. … strong Excel/Google Sheets skills essential. Excellent stakeholder management and ability to influence cross-functional teams. Experience in line management or mentoring CRM team members. Strong understanding of customer segmentation, engagement metrics, and campaign planning. Desirable: Hands-on experience with CRM platforms such as Braze, Salesforce, or Iterable. Familiarity with HTML or Liquid templating for email customisation. More ❯

a forward-thinking organisation with deep heritage and a passion for innovation, working alongside cross-functional teams to deliver transformative insights and drive data maturity. KeyResponsibilities: OwnanddelivertheDataScienceroadmap,aligningwithbusinessgoalsanddigitalstrategy. Developanddeploydatasciencesolutionsincludingpredictivemodels,customersegmentation,andAI/MLdecisionengines. Manageandenhancethedatascienceenvironmentandtoolingforscalabilityandefficiency. Monitorandmaintaintheaccuracyandeffectivenessofdeployedmodels. CollaboratewithProduct,CRM,IT,andFinanceteamstoembeddatasciencesolutionsacrossthebusiness. Translatecomplexdatascienceoutputsintoclear,actionablebusinessinsights. Leadandmentorateamofjuniordatascientiststoensurehigh-qualitydeliveryandprofessionalgrowth. Actasadatasteward,improvingdataqualityacrossdigitalplatforms. KeySkills&Experience: 5+yearsexperienceindatascienceroles,preferablywithinfast-moving,multi-brandindustries. ExpertinPythonandSQLwithstrongstatisticalmodellingskills. ProficientinA/Btesting,significancetesting,anddatavisualisationtoolssuchasPowerBIorLooker. Strongstakeholdermanagementandcommunicationskills,abletotranslatetechnicalconceptsfornon More ❯

updates and strategic proposals. Provide timely market insights into the Board to inform major product and commercial decisions. Deliver analysis and recommendations on product positioning, market entry, pricing and customer segmentation. Continuously monitor and interpret fintech market dynamics, competitor moves, emerging technologies and regulatory developments. Lead and grow a high performing product team, fostering a culture of accountability, commercial … turn market insights into pragmatic and tangible actions that can add value to the allpay proposition. Strong background in both B2B and consumer product environments. Be data driven and customer centric, with a strong commercial mindset. Have experience navigating regulatory environments and delivering compliant solutions in the UK financial landscape. Here at allpay, we follow an Office First working More ❯

updates and strategic proposals. Provide timely market insights into the Board to inform major product and commercial decisions. Deliver analysis and recommendations on product positioning, market entry, pricing and customer segmentation. Continuously monitor and interpret fintech market dynamics, competitor moves, emerging technologies and regulatory developments. Lead and grow a high performing product team, fostering a culture of accountability, commercial … turn market insights into pragmatic and tangible actions that can add value to the allpay proposition. Strong background in both B2B and consumer product environments. Be data driven and customer centric, with a strong commercial mindset. Have experience navigating regulatory environments and delivering compliant solutions in the UK financial landscape. Here at allpay, we follow an Office First working More ❯

updates and strategic proposals. Provide timely market insights into the Board to inform major product and commercial decisions. Deliver analysis and recommendations on product positioning, market entry, pricing and customer segmentation. Continuously monitor and interpret fintech market dynamics, competitor moves, emerging technologies and regulatory developments. Lead and grow a highperforming product team, fostering a culture of accountability, commercial understanding … turn market insights into pragmatic and tangible actions that can add value to the allpay proposition. Strong background in both B2B and consumer product environments. Be data driven and customer centric, with a strong commercial mindset. Have experience navigating regulatory environments and delivering compliant solutions in the UK financial landscape. Here at allpay, we follow an Office First working More ❯