B2B Content Strategy Lead
- Hiring Organisation
- Central Employment Agency (North East) Limited
- Location
- Newcastle Upon Tyne, Tyne and Wear, North East, United Kingdom
- Employment Type
- Permanent
- Salary
- £35,000
conversion across key B2B audiences. You'll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams. Key Responsibilities: Content Strategy & Planning Develop and execute a comprehensive … tools Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI Cross-Functional Collaboration Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns Align content with media strategies to maximise reach and conversion efficiency Collaborate with product marketing, sales ...