Newcastle upon Tyne, England, United Kingdom Hybrid / WFH Options
Found Consultancy
closely with multi-stakeholders across the organisation and deliver on Data insights + CRM projects that will drive loyalty and spend from the existing customer base. Key Areas:- * Marketing Data Insights * Lifecycle Marketing * Rewards Programme * Strong data-driven, cross-channel experience * Experience in a brand/ecommerce environment B2B … B2C Job Responsibilities * Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments * Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database * management and ongoing reporting and … optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering * Customersegmentation – Leading the communications strategy * Promotional Strategy – Managing our mix of site-wide sales * Customer Rewards Programme & Marketing lifecycles * Working collaboratively with stakeholders, both internally and externally, to more »
execute creative campaigns across all CRM channels (Email, SMS, Push, Loyalty and Referral), ensuring the tone of voice aligns with our target market and customer Brief email campaign creative into the Graphic Design team and be responsible for the timely manner in which the creative is turned around Coordinating … developing and implementing continual improvement across all CRM channels Reporting and feedback on campaign performance across all channels (email, push, SMS) Create and refine customersegmentation, ensuring all customer communications are on-brand, accurate, relevant and timely Develop, manage and optimise all Automated Emails Keeping up to … date with relevant trends, competitors and analysing how to maintain customer relationships Bring new ideas and introduce new partners who you believe will be beneficial to the business Be innovative and think outside the box Key requirements for the role: Excellent copywriting abilities with strong grammar and spelling skills more »
Responsibilities: Manage the email marketing calendar, working with the Senior CRM Manager and the necessary stakeholders to ensure that emails align with the overall customer plan. Design and implement weekly emails including creating compelling copy, subject lines and design templates and briefing the design studio along with building the … emails in our email & customer data platform, Ometria. Manage the full sign off process for all emails, including Trading sign off, building strong relationships with Trading and eCommerce teams. Alongside the Senior CRM Manager, further develop and bring to life the lifecycle/automation campaigns from welcome journeys to … post purchase and retention primarily across email, but working with the wider digital team to incorporate other channels into the flows. Use customersegmentation data to tailor marketing communications, to increase relevancy and frequency of purchase. Promote a culture of test & learn to drive innovation and utilise the more »
a leading fashion brand, on the search for an Ecommerce Director , based in Manchester. This will be a key role in driving digital sales, customer acquisition, and launching into new territories. Key responsibilities Develop and implement a comprehensive ecommerce strategy aligned with business objectives. Drive sales and revenue growth … initiatives, optimization of the online shopping experience, and expansion into new markets and channels. Develop and implement strategies to acquire new customers and increase customer retention, leveraging data-driven insights and customersegmentation techniques. Oversee the management and optimization of the ecommerce website, ensuring a seamless and … Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. Creative thinker with a passion for fashion and a customer-centric approach. Excellent communication, presentation, and interpersonal skills. Familiarity with agile and iterative development methodologies is a plus. Competitive salary + benefits. Please contact more »
of campaigns aimed at list growth, acquisition, retention, engagement and conversion as well as building, testing and deploying monthly campaigns. You will create targeted customer segments using a blend of data points to ensure the right messages meet the correct audiences. Analysis and reporting will also play a regular … role Demonstrated ability to deliver effective CRM strategies A good understanding of CRM platforms Highly creative with a keen eye for detail Experience in customersegmentation Data driven & analytically minded Excellent written and verbal communication skills Confident to speak with clients and report findings to internal teams Excellent more »