Automation Specialist, you will be responsible for the development, execution, optimisation, and measurement of global automated marketing campaigns through Salesforce Marketing Cloud Account Engagement (Pardot). Partnering closely with Marketing Communications, Digital Marketing, Sales Operations, Analytics, and Web teams, you will manage audience engagement strategies, lead nurturing programs, marketing … automation workflows, and reporting that support pipeline growth and business performance. Key Responsibilities Manage and optimise Wolfspeed's Salesforce Marketing Cloud Account Engagement (Pardot) platform, including engagement programs, segmentation strategies, lead scoring models, automation rules, forms, landing pages, and email campaigns. Build and deploy campaign assets including personalised emails ...