SEO / GEO Manager
- Location
- Nottingham, England, United Kingdom
traditional SEO and emerging AI-driven search, tailored to the needs of our Health, Wellness, General Merchandise, and Beauty categories. Lead our Generative Engine Optimisation (GEO) strategy, optimising content, entities, and structured data so Boots is accurately represented, cited, and recommended in AI-generated answers. Identify and prioritise … Engineering, UX, and UI teams to improve discoverability and customer experience. Ensure strong technical foundations, including site architecture, URL structure, page speed, structured data, mobile optimisation, semantic markup, and AI-readiness signals. Look at how SEO and GEO work gets done today and find opportunities to work smarter ...