Senior Product Marketing Manager - New Markets
Glasgow, Renfrewshire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Estendio
at the intersection of commercial, product, and buyer insight. You'll lead early-stage discovery and validation work, turning complex customer needs into compelling value propositions, scalable go-to-market strategies, and differentiated positioning. You'll play a pivotal role in the success of Tailo's expansion-ensuring we … deep qualitative and quantitative research with buyers, stakeholders, and users to map needs, pain points, KPIs, and budget pathways. Validate and refine Tailo's value proposition in new verticals-starting with US higher education. Uncover and define clear routes to budget, from department-level to institutional procurement. Analyse … the competitive landscape and buyer decision-making processes. Value Proposition & Positioning Shape differentiated product positioning based on real-world insight and competitive gaps. Work with the product and GTM teams to translate customer needs into effective messaging and product strategies. Define buyer personas, JTBDs, and compelling narrative frameworks More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: